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Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
Ford B-Max concept (2011) at 2011 Geneva motor show
Mon, 28 Feb 2011If ever a concept car was just a thinly disguised production car, this is it – this is the Ford B-Max, just unveiled on the eve of the 2011 Geneva motor show. That’s right, and when the B-Max goes on sale in early 2012 it’ll finally be time to bid goodbye to the bland Fusion. On the outside the styling is the latest iteration of Ford’s ‘kinetic design’ DNA, and mixes S-Max, C-Max, Focus and Fiesta elements to create a decent looking little MPV.
Driverless cars approved in Nevada
Fri, 17 Feb 2012O, dun-and-rust-colored Nevada, ye land of permissibility and phenomenal real-estate collapse. O land whose capital is named for wayfaring adventurer Kit Carson, whose Las Vegas stands as a shining beacon of unfortunate Americana. And lo, your roads, brim-packed with autonomous vehicles.