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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

New car sales in Cuba soured by 400-percent markups

While most analysts expected Cuba's lift of a decades-long ban on the sale of new cars to come with an asterisk or five, few could have predicted that the internationally hailed move would immediately turn out to be a mirage. Private car sales in Cuba have been heavily regulated by the government since 1959, and imports had been banned almost entirely. On Jan.

New Nissan 'Golf rival' teaser shot revealed

AFTER a long absence from the compact family hatchback market, Nissan has released a teaser shot of the car that it hopes will 'putt' the Volkswagen Golf in its place. The new car will be called the Pulsar, and comes eight years after the final UK-bound Almera hatchback was sold. Nissan will be hoping that the dour reputation of that car will be left long behind, and on the basis of its latest models like the new Qashqai, things are looking good.