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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

2015 Ford F-150 work to cost more at body shop

The 2015 Ford F-150 pickup that debuted at the Detroit auto show came in weighing about 700 pounds less than its predecessor. That means improved performance and better fuel economy, so that’s a win-win, right? Well, less than 10 percent of independent repair shops are certified, meet training requirements and have the equipment to work with aluminum body parts, according to Darrell Amberson, chairman of the Automotive Service Association.

Toyota reveals new Le Mans car as Peugeot quits

Peugeot has announced that it’s closing its Le Mans and endurance racing programme with immediate effect. The unexpected announcement is a blow to the world-famous French endurance race, as the diesel-powered 908 HDi LMP1s have been the only cars able to challenge Audi’s dominance over the past few years – Peugeot won the Le Mans 24hrs in 2009. On the same day that Peugeot Sport announced the closure of its endurance racing programme, Toyota revealed its new 2012 Le Mans racer.