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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Lexus LF-Gh concept (2011) first official pictures

Lexus has released additional details of the LF-Gh concept, due to be unveiled at next week’s 2011 New York motor show. Unlike our earlier story, the latest information includes some clear images of the LF-Gh in its entirety… The Lexus LF-Gh concept looks angry from the front, doesn’t it? Indeed.

The Designers, Pt 10 – Dave Marek, Honda

Car Design News launched its first-ever Car Design Review yearbook at the Geneva Motor Show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Dave MarekRole Division director, Auto design, Honda AmericasAge/nationality 56/USLocation California, USAEducation Art Center College of Design “We have a tremendous optimism at Honda right now.