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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Silverstone Classic 2014 preview

By James Clark Motor Shows 21 July 2014 07:00 Along with Goodwood’s Revival and the Donington Historic Festival, the Silverstone Classic is one of the largest and most popular historic racing events on the global calendar. The 2014 Silverstone Classic promises to be as spectacular as ever, so CAR has helpfully highlighted the races, cars and drivers you should keep an eye on. The Group C prototype race will be one of the most popular of the weekend, with the 80s icons making their only UK appearance of 2014.

De Tomaso assets being brokered

The De Tomaso brand and factory are up for grabs It’s true to say that the De Tomaso brand, probably the most significant of the unused Italian Supercar Marques, has been hawked round the world for years. But this document puts up some real detail, and pictures of the sad decline of a once successful (particularly in the U.S.) supercar maker. De Tomaso was, for a time, a great blend of Italian style and American muscle, but it lost its way badly many years ago and, despite a few attempts to resurrect it, De Tomaso has been off the scene for a long time now.