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Toyota and Mercedes-Benz are top global car brands

Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.

‘Charge rage’ on the up for electric car owners

Forget ‘range anxiety’, the latest term to sweep the world of electric cars is ‘charge rage’. The new phenomenon hitting owners of zero-emission vehicles relates to the growing number of electric cars on the roads – because public charging infrastructure is failing to expand at the same rate. On Bing: see pictures of electric car charging points Find out how much a used electric car costs on Auto Trader This means owners are actually fighting over these plug-in points, with some rather unsavoury behaviour reported causing charge rage for many electric car drivers.

Fiat and Chrysler get in to bed together

Before Christmas the CEO of Fiat was reported as saying that he believed that the current malaise in the car market (and any other market, for that matter) would result in the rationalisation of the industry, and see just a handful of big players come out the other side. His words now seem prescient, as it has been announced today that Fiat and Chrysler have effectively entered in to a partnership. Fiat takes a 35% stake in Chrysler The partnership, with Fiat taking 35% of Chrysler, means a number of benefits for both companies.