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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Electric cars must get noisier, ICE cars must get quieter

Electric cars will have to make a noise to protect pedestrians It’s four years since the Lotus solution for making electric cars noisy raised its head, since when the US has had a go at the Pedestrian Safety Enhancement Act in 2010 to do the same thing, the Japanese are playing too, and Toyota revealed the Prius Vehicle Notification System, and now the EU has decided its time to act to make EVs emit ‘noise’. Despite the most appealing part of an EV being that it makes our cities quieter, legislators worry about the blind, partially sighted and distracted pedestrian (think earphones and a Smartphone) being mowed down by a stalking electric car and feel the need to act. So the European Parliament has decided that by 2019 new models of electric vehicle will have to make a noise in cities, and that by 2021 all new hybrids and electrics must be noisy too.

This Kia can calculate your body fat

At the 2014 CES, Kia binged on three-letter acronyms with a slew of connectivity technology that culminated in the first U.S. debut of its KND-7 concept. For a company whose name is composed of three letters, it's not entirely unexpected.