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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Design Contest: Winners of the Interior Motives Design Awards 2004 announced

After the second press day of the Paris Motor Show, designers made their way to Le Cab nightclub for the announcement of InteriorMotives Student Design Awards 2004 winners. Over 500 atttendees included leading automotive designers, design managers and top executives from automakers, independent designers and design studio personnel, as well as Tier 1 and 2 suppliers. This annual competition gives the opportunity for students to submit their work for viewing by a prolific file of judges.

Panda Antarctica starts epic trip to Sochi Games

THE WINTER-THEMED limited-edition Fiat Panda 4x4 Antarctica has set out on an epic commute from Turin to its Winter Olympics home in Sochi, Russia. The Panda Antarctica, in association with sponsors Nokia, Nitro Snowboards and Beats by Dr Dre, began its journey last week. It’s a marketing exercise aimed at young people, who might be into fashion or winter sports and who just might buy a Panda.