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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Porsche threatens to pull Boxster production from Magna

Porsche is considering canceling an existing contract with Magna to build the next-generation Boxster and Cayman in Austria starting in 2013 and may instead move production to Karmann in Germany. The move would be aimed at protecting Porsche's closely guarded engineering and production cost secrets for its upcoming entry-level roadster and coupe. Porsche insiders say plans established under former boss Wendelin Weideking to build the Boxster and the Cayman at Magna's Graz factory in Austria are now being heavily reviewed following the Canadian/Austrian company's bid to take control of financially embattled Opel from General Motors.

Video of Nissan GT-R’s record lap at the Nurburgring

By Tim Pollard Motor Industry 02 June 2008 10:15 Remember we brought you news of the new Nissan GT-R setting a new Nurburgring record of 7min 29sec? Well now you can see the hot lap on video, courtesy of our Youtube film below. It’s not the best quality (it seems to have been filmed from a TV monitor at a Nissan event), but you can see test driver Tochio Suzuki at work in this eight-minute clip as he masters the Nordschleife’s notorious corners.