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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac
Sun, 08 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
New Mercedes E-Class Cabriolet and Estate delayed
Tue, 26 May 2009The new Mercedes E-Class Cabriolet - now put back until Spring 2010 Mercedes has done a pretty good job on updating the E-Class, and its been receiving good comments all round. But Mercedes has lost the momentum a bit with the revelation that the E-Class Coupe is actually based on a C-Class chassis. Not that that alone is reason for complaint, but there was a big hoo-haa around the nomenclature for the E-Class Coupe (should it have been the CLK?) so it was a bit disingenuous of Mercedes to reveal the Coupe’s roots after its reveal.
Mini Convertible (2009): the new R57 cabrio
Fri, 28 Nov 2008By Simon Stiel First Official Pictures 28 November 2008 10:46 Mini has just issued the first photos of the new R57 Mini Convertible, which rolls into dealerships in March 2009 and follows the lead set by the latest hatchback. So it's cleaner, a little bit more polished inside and out, and there will probably be evidence of some middle-aged spread when we drive it in 2009.So what's new on the R57 Mini Convertible?All the changes are in line with the Mini hatch, so you get the latest PSA-shared 1.6 petrol engines, BMW group Efficient Dynamics – now redubbed Minimalism in Minispeak – stop-start and intelligent alternator control, helping to contribute to a 22% jump in fuel efficiency, Mini claims. The 1.6 Cooper pumps out 137g/km of CO2.