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Apple Carplay integrates iPhone in to cars: Geneva Motor Show

Apple CarPlay arrives to take over your car’s Infotainment Apple’s bid to take a major slice of the Automotive integration with Smartphones market moves on with the arrival of Apple CarPlay at the Geneva Motor Show this week It looks like Apple have stolen a march on Android with deep integration in to the Infotainment systems of a number of car makers – with more to come – as the lines start to be blurred between Smartphones and car systems. CarPlay lets drivers with the right phone – iPhone 5 or better – access messages, play music, use Apple Maps and make calls, all hands-free and using Siri commands. Functionality with the right make of car – starting with Ferrari, Mercedes and Volvo but reaching out in to Jaguar Land Rover, BMW, Hyundai Kia, Honda, PSA, Toyota, Ford and more before long – means you’ll be able to do much of what you can already do on your iPhone but do it through your car’s Infotainment interface with familiar commands and screen layouts.

2010 Lexus RX 350 gets $37,625 sticker

The redesigned 2010 Lexus RX 350 gets a sticker price of $37,625 for the front-drive model, and $39,025 for the all-wheel-drive model. The new RX goes on sale later this month. Lexus engineers have coaxed an additional 5 hp from the 3.5-liter V6, bringing the output to 275 hp.

Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.