So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

SEAT’s future model plans

SEAT Last week MSN Cars went to visit SEAT at its major base of operations – the Martorell factory in Spain. Here we spoke to CEO Juergen Stackmann and executive vice president for research and design Dr. Matthias Rabe about the brand’s future model plans.

Dodge Hornet is go

By Tim Pollard Motor Industry 04 July 2007 12:30 The newly independent Chrysler Group has saved its deal with Chinese maker Chery - which means that the Dodge Hornet is a step closer to production. Dodge needs a partner with which to develop new smaller cars, like the Hornet, as it's too cash-strapped to fund them solo. The deal signed last night means that the two car makers will 'work together to develop, manufacture and distribute Chery-made small and sub-compact cars in North America, Europe and other major automotive markets under the Chrsyler Group brands.' No mention was made of the Hornet, but Chyrsler’s international director for sales and marketing, has previously told CAR Online that the firm would produce the butch supermini.