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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Jaguar tops J. D. Power Survey again in 2013

Even though the Jaguar XF actually slipped from 2nd to 3rd in the top cars section (although it was the ‘Best Executive Car’), behind the Skoda Superb and Skoda Yeti, it received five star ratings for performance, service and running costs and owners rated it as ‘Excellent’ across all categories. And it was more good news for Jaguar Land Rover as Land Rover was rated the most improved brand in 2013, jumping in to the top ten (in 6th place) for the first time, with Freelander owners noting an improved dealer experience and Discovery owners reporting 30 per cent fewer faults – and actually leading the SUV sector for reliability. That’ll help the still lingering perception that JLR’s cars can be ‘fragile’.

Lamborghini Aventador Roadster launches – at Miami Airport

Lamborghini has launched the new Aventador LP700-4 Roadster in the U.S. with an event at Miami International Airport. The new Lamborghini Aventador LP 7004 Roadster was revealed back in December at the Los Angeles Auto Show as the perfect posing car for deep-pocketed residents of warmer climes.