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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

MINI Paceman: First production car photo leaks

With the production version of the MINI Paceman due to debut at Paris 2012 we have the first leaked photo of MINI’s Evoque challenger. It could be argued that the Range Rover Evoque has created a new premium SUV niche all for itself, but that’s not going to stop MINI going after a piece of the action. So the MINI Paceman Concept from the 2011 Detroit Motor Show is going in to production as the stylish coupe version of the MINI Countryman, and MINI has been busy teasing it ahead of the Paris reveal.

Cadillac ELR spotted on the roads

Cadillac will deliver a sporting luxury coupe with Chevrolet Volt-based technology for 2014. Called the ELR, the Caddy was previewed with the Converj concept at the 2009 Detroit auto show. These spy shots clearly reveal Caddy emblems and styling cues.