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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Lincoln MKX concept revealed ahead of Beijing auto show

Lincoln has pulled the covers off its new MKX crossover concept, which is set for a global debut at the upcoming Beijing auto show. Following on the heels of the MKZ sedan and the 2015 MKC crossover, the redesigned MKX will be the third of four vehicles Lincoln says it will introduce by 2016 (the restyled Navigator doesn't count, apparently). Larger than the compact MKC, the MKX concept wears many of its smaller sibling's styling cues -- from the new split Lincoln grille to the lightly sculpted beltline to the upturned full-width taillights.

Hydrogen Car Highway for London

London to develop a Hydrogen Highway The plan is fairly small scale, but it’s a start. As part of the scheme Boris is assembling a small fleet of 150 cars, 20 black cabs and 5 buses all running on Hydrogen. In typical Boris style he said he wants Britain to become a ‘World leader in Fuel Cell Technology’ with the aim of having one in three cars in the UK running on hydrogen fuel cells in twenty years.