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BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.

Recall is last linked to fire hazard, Ford says

Ford Motor Co.'s new recall of vehicles that pose potential fire hazards will be its last because the latest action covers all remaining cars and trucks with cruise-control switches made by Texas Instruments, even if those switches don't pose safety risks, a Ford spokesman said today. "We did this to reassure customers and make sure there will be no future actions connected to this," spokesman Wes Sherwood said in an interview. "We've gone to extra lengths to include both vehicles with risks and those that don't show risk." Yesterday, Ford announced a recall of 4.5 million vehicles--its eighth in the past decade involving cars and trucks with faulty cruise-control deactivation switches.

Hyundai Veloster RE:FLEX hits Chicago Auto Show

We hope Simon LeBon's mysterious “treasure in the dark” wasn't a turbocharger. If the Duran Duran frontman deigns to pick up a Hyundai Veloster RE:FLEX, he won't be getting one. The RE:FLEX package, announced at the Chicago Auto Show adds chrome 18” wheels, extra brightwork on the door handles and hood, a passel of LEDs, a pair of light-up doorsills and the standard 138-hp, 1.6L engine.