Window Switch Volkswagen Jetta 1999 99 389265 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volvo is working on cordless charging for electric cars

Imagine not having to actually exit and plug in your electric car (assuming you have an electric car to plug in), and instead just parking it over a special parking spot. That's the promise of a new technology that Volvo is working on, and if taken to the mass market once made commercially viable, it means electric cars will be able to recharge just by sitting over a charger built into the parking spot's surface. That would certainly eliminate the need for those bulky upright chargers that are spreading around the country.

Celebrate 40 years of Nissan's Z car with our special Web-zine

It's the 40th anniversary of Nissan's iconic Z car. You can join the celebration with a special-edition Web-zine created by the editors of AutoWeek. A great historical compilation from the AW archives, this special issue will take you from the Fairlady to the latest 370Z, with the race cars in between.