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Big Three Truck Premieres

Once just a local agricultural fair, the State Fair of Texas, Dallas, has now become the launch platform of choice for automobile manufacturers to present new trucks. Texas is an immense market for pickup trucks and this year, the Detroit Three were there, along with Toyota, to present world premieres. And for the auto executives that make the trip down, the Texas Fair is surely the easiest assignment they will get each year: people in Texas like full size trucks and buy them as personal vehicles not because they need their capacity but rather because "it's Texas here, y'know".

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

ZF boss thinks 9 speeds is enough for transmissions

The nine-speed transmission might be where the race to add gears ends, ZF Friedrichshafen CEO Stefan Sommer said. He referred to nine speeds as the "natural limit" because going beyond that number adds weight and complexity that cannot be offset by gains in fuel efficiency. "There is no hard line, but you have to consider the law of diminishing returns.