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Toyota talks powertrain plans

After trailing many of its competitors in the recent engine- and transmission-technology wars, Toyota Motor Corp. will launch a swath of powertrains in the next several years, a top powertrain r&d executive said. Koei Saga, senior managing officer in charge of drivetrain r&d, said that Toyota is investing heavily in turbocharged engines, larger displacement Atkinson cycle engines, continuously variable and fixed-gear automatic transmissions, and new hybrid and fuel cell technologies.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

For Fox Sake Slow Down – Again

Please don't run Basil Brush over!! It’s five years now since the Labour Government banned fox hunting. And if you drive through country roads at night you can’t fail to notice that there are more foxes around than ever.