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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Vauxhall Insignia CDTi 4×4 – the first diesel 4×4 in the Insignia range

The Vauxhall Insignia CDTi 4x4 gets launched in September The Insignia range is proving to be a big success for Vauxhall (and Opel, for that matter) with a strong range of models from the rep-special 1.8 petrol on up to the range-topping Insignia VXR Sports Tourer. And most models can be grabbed with a wide variety of trim and engine options to suit the buyer. Unless you want a diesel 4×4.

Apple Carplay vs Android: the smartphone hits the road

By Damion Smy Motor Industry 11 June 2014 07:18 The days of frustrating in-car interfaces and clunky touchscreens are ending, as computing giants Apple and Google start unleashing the full power of smartphone technology in your car.  Apple has fired the opening salvo in the war on wheels with its ‘CarPlay’ system launched at the 2014 Geneva Motor Show and offered by Ferrari, Mercedes and Volvo, and at least 15 other car brands. If you own an iPhone, you’ll find CarPlay natural and intuitive – it’s this type of familiarity that car companies and Apple are banking on to win you over. Cars have been able to play your iTunes library and read texts for a while, but CarPlay takes this functionality to a whole new level.