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Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
Alfa Romeo is not for sale, Fiat chairman says
Tue, 11 Jan 2011Fiat will not sell its Alfa Romeo unit and plans to relaunch the brand in the United States in late 2012, top Fiat executives said. “We would not sell Alfa even if we were offered tons of money,” Fiat chairman John Elkann told reporters at the Detroit auto show on Monday. Fiat and Chrysler CEO Sergio Marchionne said: “Alfa is part of Fiat's operational perimeter and we've already invested too much to get rid of it.” Volkswagen AG is rumored to be pursuing Alfa Romeo.
SsangYong Korando gets a makeover for 2014
Mon, 09 Dec 2013The 2014 SsangYong Korando (pictured) gets a facelift SsangYong have been on a bit of a mission to place the Korando as a perfect budget offering in the burgeoning Compact SUV market since it arrived in 2011. We’ve had the Korando SX arrive last year to tempt more buyers in, and a £1 million advertising campaign (focused on ‘economically challenged’ areas of the UK) to raise awareness, and now we get a facelift for 2014 to make the Korando more appealing. The facelift means a new grill, new headlights with LED driving lights, bigger air intake at the front, new lights at the back, new colours – Sunrise red, Cosmic blue and Carbonic grey - and some new wheels designs.