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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

The Bluebird DC50 is an electric supercar to celebrate land and water world speed records

The Bluebird DC50 (pictured) is an electric supercar to celebrate Campbell world speed records Don Wales has an impressive family tree – certainly when it comes to speed – with Sir Malcolm Campbell his grandfather and Donald Campbell his uncle. So it’s no big surprise that Don is plotting to celebrate the 50th anniversary of Donald Campbell’s land and water world speed records in 2014 with a new, limited edition supercar, taking time out from making Bluebirds to break the electric land speed record. But the anniversary is in 2014, so Campbell junior has decided that his celebratory supercar – the Bluebird DC50 – will be an electric supercar rather than an ICE one.

VW further lifts veil on new midsize sedan

Volkswagen of America Inc. has released new teaser images of the mid-sized sedan slated for assembly in Chattanooga, Tenn. The German design influence is apparent in the three renderings, which show front, side and rear views of the coming sedan, which is larger than the Passat.