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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

New Honda NSX Concept to take on Goodwood Hillclimb in June

The new Honda NSX Concept will take on the Goodwood hillclimb in June The arrival of the production version of the new Honda NSX Supercar is schedlued for 2015, and Honda are making sure the new NSX will arrive with high expectations. They’ve already announced the new NSX will go racing before it even goes in to production and they’ve had a new NSX out on track to try and show its ‘Green’ credentials are a positive not a negative. Now, Honda has announced that we’ll all be able to get up close and personal with the new NSX as it will be at the Goodwood Festival of Speed in June and will take on the Goodwood hillclimb.

2012 Mercedes SL63 AMG – now it’s the video

Mercedes SL63 AMG Video The official public debut of the 2012 Mercedes SL63 AMG is at Geneva next week and Mercedes has divvied up a video to pique interest. It’s easy to think of the Mercedes SL as an old man’s convertible; a soft and soggy soft-top for those who are more interested in the pose than the drive. But that’s not really been true for a long time, and certainly not in the SL AMG models, which have offered real performance and decent dynamics since arriving as the SL55 AMG a decade ago.