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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Auctioned Ferrari Dinos fetch more than £380,000

TWO FERRARI Dino cars have sold for a combined £383,000 during the same auction, despite one of them needing significant restoration. The model has in recent years become a golden goose for any owners lucky enough to have acquired one years ago, and the latest Silverstone Auctions sale shows what a cash cow even poor condition examples have become. A recently-restored 1971 Dino topped £250,000 inclusive of its buyer's premium, while the rusting form of a 1973 version still brought about a £132,500 sale.

Range Rover Evoque top financed luxury car

A top luxury car finance house has revealed that the Range Rover Evoque is now the most popular financed car. Land Rover is still struggling to keep up with demand for the Range Rover Evoque, and is busy recruiting like mad and moving production to a 24hr, three shift system to help keep up with the number of Evoques flying out of showrooms. In the first year on sale, the Evoque racked up sales of 18,000 and so in demand is the Evoque that Land Rover are even resorting to trying to block grey market sales.