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Mercedes AMG engine guru to join VW

The man credited with development of Mercedes-Benz AMG's latest line of high performance gasoline engines, Friedrich Eichler, has been lured to the Volkswagen Group, where he will take up an as yet unspecified position this summer, sources with knowledge of the move tell Autoweek. Eichler, who joined AMG after working his way up through the ranks at Porsche, was instrumental in the development of AMG's naturally aspirated 6.2-liter V8, twin-turbocharged and naturally aspirated 5.5-liter V8 and twin-turbocharged 6.0-liter V12 that powers the Pagani Huayra. Friedrich Eichler also developed turbocharged four-cylinder engines for upcoming Mercedes AMG cars.

Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Prodive’s David Richards looks at Honda F1

It was a real surprise that Honda decided to pull out of F1 for 2009. True, they haven’t yet seen the sort of success that their efforts, and money, should have yielded, but they have a superb product and, more importantly, potentially one of the best set-ups in F1 led by the best of the best, Ross Braun, who was pretty much responsible for the renaissance at Ferrari and Michael Shumacher’s domination of the sport. But there could well be a light at the end of the tunnel for the Honda F1 Team.