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Range Rover Evoque: A different Evoque for every customer

The Range Rover Evoque in Geneva came in a fetching shade of green We’ve had the roll out of the Range Rover Evoque piecemeal over the last nine months, from the first showing of an Evoque with a name at Kensingon Palace last July, through to the reveal of the 5-Door Evoque – accidentally at Paris and then officially at Los Angeles. What we now learn at Geneva is that Land Rover intends for the Evoque to be the most customisable Range Rover there has ever been, with an almost endless permutation of options and colours and fabrics and styles and… The starting point for customising the Evoque – beyond choosing either diesel or petrol, 2WD or 4WD and 3 or 5 door – is the basic trim options of Pure, Prestige and Dynamic. Then you’ll get confronted with the options for the exterior paint job; there are twelve of those with three different, contrasting roof colours.

AutoWeek Design Forum: Audi studies details

Some say the devil is in the details, but the details are where Audi sets itself apart from the luxury field. Achim Badstuebner, Audi's head of exterior design, says the maker of sports and luxury cars is always focusing on small things--such as door handles, the C-pillars and its familiar five-spoke wheels--for design demeanor. "It should have the same power as that Audi DNA," he said on Thursday at the AutoWeek Design Forum.

Want to drive the latest Volvo? Now you can.

Volvo is rolling out a new test drive programme that allows car buyers around the UK to enjoy proper test drives of the latest Volvos. It’s always difficult to change perceptions of a car brand. Even when you get the cars right, potential car buyers will still be saddled with their preconceptions.