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Design-firm boss Sergio Pininfarina dies after long illness

Sergio Pininfarina, who ran the famous Italian automotive design company of the same name for 40 years, has died after a long illness. He was 85. Pininfarina had the last word on the company's design projects for almost 50 years.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

British Grand Prix (2013): RESULT

The 2013 British Grand Prix at Silverstone (pictured) saw a rash of tyre failures It’s the ‘home’ Grand Prix at Silvertsone for not just the British drivers, but a chunk of the teams that are based in the UK for their F1 operations. The front row of Mercedes’ Hamilton and Rosberg (based in Brackley) and a second row of Red Bulls (based in Milton Keynes) promised plenty of action, and that’s what we got. But much of it for the wrong reasons.