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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

New Lotus Esprit revealed

The New Lotus Esprit We’ve been banging on that the new Lotus Esprit would turn up at the Paris Motor Show forever. It seemed the most logical step, but then Lotus went and shoved a spanner in the works a couple of weeks back by revealing the new Lotus Elite. So we thought that would be the powder spent for Paris.

CAR sets new hybrid speed world record in Infiniti M35h

Infiniti M35h Hybrid (2011) long-term test review CAR Magazine has set a new Guinness World Record for an acceleration run in a hybrid car. Associate editor Tim Pollard drove an Infiniti M35h hybrid to record a 13.9sec time over the standing quarter mile - as quick as a Lamborghini Countach would've been in the 1980s. You can read the full four-page report in the new October 2011 issue of CAR Magazine on sale this week, but for now watch the video recording the record run at Santa Pod, the home of European drag racing.