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'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]

‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'. The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it.

BMW Alpina B7 gets power boost for 2013

The 2013 BMW Alpina B7, the performance version of the German automaker's 7-series sedan, gets an additional 40 hp--and a more costly sticker price--for the new model year. BMW plans to roll out the 2013 model at the Pebble Beach Concours d'Elegance in August and begin sales soon thereafter. Under the hood, power from the 4.4-liter V8 has been increased from 500 to 540 hp with the addition of BMW's throttle-less Valvetronic intake system.

Maybach Zeppelin comes over the horizon

The Maybach Zeppelin - an even bigger waste of money than the standard Maybach Maybach has not exactly been an unmitigated success for Mercedes. Conceived as a competitor for Rolls Royce, it does seem to have carved itself a niche, but probably not the one that Mercedes wanted. Perceived by most as a tarted-up S Class, and bought by the wealthy of the Playstation generation, rather than the Captains of Industry that Mercedes envisioned, the Maybach must be a loss-maker for Mercedes.