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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Volkswagen unveils e-Golf at Frankfurt auto show

Casual conversation in Frankfurt among journalists has often turned to the latest iterations of the Volkswagen Golf and their essential goodness. Since the cars have yet to be seen on American shores, our rightfully skeptical colleagues who haven't been to Europe to sample the Mk. 7 versions of the car have generally said, "Well, they can't be that good.

Volkswagen Golf Economy Range launched

Volkswagen has released a range of Eco cars - The VW Golf Economy Range With the obsession by car makers with CO2 emissions (but only because Governments structure their targets on CO2 levels) the aim of these Eco Golfs is to trim CO2 levels down, and they’ve succeeded in getting the whole Golf Economy Range under 120g/km, and the Golf BlueMotion down to 107g/km. Three versions of the 1.6 TDi are offered – a 90PS version, a 105PS version and a 105PS BlueMotion version. VW has achieved the lower emissions with aerodynamic tweaks, longer gear ratios and regenerative braking.