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Toyota Prius points the way to design future

For a glimpse of Toyota's future design trends, check out the Prius. The third generation, debuting Monday in Japan, stays true to the line's role as a vanguard of futuristic styling and sports many new elements that will be popping up soon in other models. Chief among these are the sharply creased corners, the forward placement of the Toyota badge, a lowered grille and styling that Toyota's global design chief Wahei Hirai calls "free-form geometrics." The goal was to create an avant-garde, high-tech look that also screams green.

Pagani Zonda Cinque Roadster (2009): first official pictures

By Ben Pulman First Official Pictures 03 July 2009 16:30 Pagani has unveiled a roadster version of its most radical road-legal Zonda ever, the Cinque. Just five Cinque Roadsters will be made, and with no roof, a 669bhp V12 engine, and a price tag broaching £1.1m (plus taxes) it's pretty special. Think again - and if Horacio Pagani wants to build 5 more gorgeous Cinques, this time without a roof so you can really hear that 7.3-litre V12 wail, then who are we to argue. There's a longer front spoiler, a flat undertray and diffuser, plus a new rear wing, all of which is enough to create the same 750kg of downforce at 186mph that Pagani claims for the coupe version.

Design Services: Motorcity Europe

A recent Business Week article stated that "never before has design been so vital to an auto maker's success, maybe even to its survival". Much of the reason for this is the close parity in quality between different brands and the general high quality of new cars; according to J.D. Power, vehicle quality has improved 24% in the past five years.