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Czech Car Maker Offers A Vision Of Its Future
Fri, 28 Feb 2014SKODA has long since cast off its budget car image, but just in case you remain on the fence regarding the Czech firm’s premium market aspirations, it’s revealed a smart new concept car ahead of the Geneva Motor Show, called the VisionC. The five-door ‘coupe’ is said to be positioned in-between existing Octavia and Superb models, and has clearly been influenced by cars such as Audi’s A7 – another large, premium coupe-like model. As Skoda continues to grab a larger share of the market it’s also keen to steal buyers from existing firms selling ‘affordable premium’ models.
CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]
Thu, 22 Aug 2013Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.
MINI celebrates 100 years of car production in Oxford
Fri, 08 Mar 2013MINI will be celebrating a century of car production in Oxford on 28th March 2013, 100 years since the first Bullnose Morris Oxford was produced. It’s 100 years since the first Bullnose Morris Oxford rolled out on 28th March 1903, since when 11,655,000 cars have been built – with as many as 28,000 people employed in its heyday – and even Tiger Moth planes and Iron Lungs built alongside 80,000 repairs to Spitfires and Hurricanes during WWII. What is now MINI’s Plant Oxford was founded by William Morris – and Morris Motors kept control until 1952 – and has been owned and run by BMC, then British Motor Holdings (when Jaguar arrived), British Leyland (when Leyland Trucks, Triumph and Rover joined), nationalisation in the 1970s saw a variety of names, Rover Group arrived in 1986 and was subsequently privatised and sold in 1994 to BMW.