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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Crunch watch Feb 09: the auto industry in crisis
Mon, 02 Mar 2009By Tim Pollard, Ben Pulman and Ben Whitworth Motor Industry 02 March 2009 18:11 Monday 2 March• The Volkswagen Group announces a 5% rise in sales revenues in the 2008 tax year and a 3% increase in operating profits, up to €6.3 billion. Chairman Martin Winterkorn said the group's multi-brand strategy and low CO2 cars had helped sustain sales, although he admitted that 2009 would see a fall in demand and revenues (Volkswagen) Friday 27 February• Jaguar Land Rover announces a significant order for 13,000 cars from a Chinese business. It's a morale boost for JLR which has been hit by a slump in demand with the global slowdown (BBC News)• Opel this afternoon agreed to a restructuring plan designed to save as many jobs and factories as possible – but it needs a €3.3 billion lifeline from the state.
Audi RS5 Cabriolet (2012) first official pictures
Thu, 06 Sep 2012Audi has taken its tin-opener to the RS5, to create this RS5 Cabriolet. Powertrain-wise, it's mechanically identical to the coupe, only now there's a soft-top roof that'll fold away in 15secs at speeds of up to 31mph. Folding the roof swallows 60 litres of the boot's 380-litre capacity, but it's the sonorous engine that we're more interested in... Audi's 2012 RS5 Cabriolet: the performance The drivetrain is unchanged from the hard-top RS5.