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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

First McLaren P1 customer cars delivered & specs and performance confirmed

First McLaren P1 customer cars delivered With McLaren starting production of the P1 earlier this month,and the P1 has now starting to arrive in the hands of real customers (which, it appears, is more than Ferrari can manage with LaFerrari) with it comes confirmation of the immense performance the P1 offers. The 0-62mph time of 2.8 seconds is impressive enough, but the 0-124mph of just 6.8 seconds, quarter mile of 9.8 seconds (at 152mph terminal speed) and a limited top speed of 217mph makes the new P1 astonishingly quick. If we look at the P1′s rivals claims for performance, LaFerrariu comes close with (vague) promises from Ferrari of a 0-62mph under 3 seconds and a 0-124mph if under 7 seconds.

Suzuki makes final push in U.S.

Corrected: The key for Suzuki to sell more cars in the United States, apparently, is to go out of business. American Suzuki Motor Corp., the bankrupt U.S. distributor, got court permission to bring in 2,500 more cars for the U.S.