Woodward Quick Steering Disconnect Nascar Imca Arca Lmsc Lw on 2040-parts.com

Subaru BRZ: The Video

Subaru BRZ Video With the Subaru BRZ officially debuting at this week’s Toyota Motor Show, Subaru has released a video of the BRZ on the move. It’s hard not to feel a bit let down by the Subaru BRZ. Perhaps the quote attributed to Subaru that the BRZ would get ‘less than 300bhp’ was lost in translation, but the fact the BRZ comes with just three horses more than its cousin the Toyota FT-86 just leaves a feeling of disappointment.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Lexus pitch big BIK savings on new RX 450h

The new Lexus RX 450h hybrid offers big BIK savings for company car drivers, something Lexus are keen to point out. Every car needs a USP to get its message across to potential buyers; a hook to land a sale. Depending on your wants, that USP could be anything from performance and style to running costs and boot space.