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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Detroit Electric reboots for Shanghai auto show

The Detroit Electric name is being revived in the Motor City. The company says it will reveal its first electric sports car -- based on the Lotus Elise -- at the Shanghai Motor Show in April, and begin selling in limited markets by August. That's a lofty goal for a company that just hit our radar on Tuesday morning.

New Jaguar XJ (2010) – the tease continues

The new Jaguar XJ tease continues - now it's the Sound System The latest snippet of information is about the Jaguar ‘Sound’. Is that the delightful burble from the meaty V8? No.