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Subaru seeks to dump 'quirky,' broaden appeal
Mon, 12 Jul 2010When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.
U.S. unveils blueprint to tackle driver distraction
Thu, 07 Jun 2012Transportation Secretary Ray LaHood said Thursday the agency isn't looking at new regulations to address distracted driving, but rather is calling on automakers to step up voluntary efforts to combat risks with new technologies and education. LaHood, who's made distracted driving a top automotive safety priority of the Obama administration, said he's met with the CEOs of numerous automakers and feels confident "they're committed to safety." He even praised Subaru of America for a TV ad that highlighted the dangers of driver distraction. The commercial featured a father talking to his teenage daughter about the risks of using a cell phone while on the road.
VW Golf wins 2013 European Car of the Year
Mon, 04 Mar 2013Volkswagen's Golf is the 2013 Car of the Year. Announced at a ceremony on the eve of the Geneva motor show, the seventh-generation Golf scored the most points from the 58 voting jury members, from 22 European countries. Each juror has 25 points to distribute among the eight-strong shortlist, which this year comprised: Peugeot 208Renault ClioFord B-MaxHyundai i30Volkswagen GolfMercedes A-classVolvo V40Subaru BRZ/Toyota GT86 It was a resounding victory for the Golf, which scored 414 points to the second placed BRZ/GT86's 202.