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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy
Sat, 07 Aug 2010If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.
Renault Captur (2013) finally to be unveiled at Geneva
Thu, 10 Jan 2013Renault teased us earlier in the week with a single shady image of the new Captur - and here it is, fully revealed today in all its compact SUV splendour. Coming in the wake of the new Clio’s renewal, the Captur marks the next step-up in Renault’s design offensive. New stylist in chief Laurens van den Acker is rebooting La Regie's wardrobe and you can leave a comment below to rate his latest effort.
John Entwistle’s Rolls Royce Silver Shadow ESTATE up for grabs
Thu, 29 Aug 2013John Entwistle’s Rolls Royce Silver Shadow Shooting Brake (pictured) up for sale Rolls Royce has never made an estate car – or Shooting Brake, as posh estates (and modern wannabes) tend to be badged – but that hasn’t stopped well-heeled owners from Maharajahs to rock stars turning Rolls Royces in to hunting and shooting transport for almost a hundred years. Taking the finest creations of Rolls and turning them in to a bespoke shooting brake is not a cheap hobby, but if you fancy a bit of gentrified rock ‘n’ roll history, Bonham’s have got The Ox’s (that’s John Entwistle, the Who bassist, for the younger readers) customised Silver Shadow Shooting Brake up for grabs. The Ox had the Rolls turned in to a Shooting Brake by an unknown coachbuilders back in the 1980s to carry his Irish Wolfhounds, and when he died as a result of a bit to much nose candy his Rolls Royce Shooting Brake was bought by the current owner from Entwistle’s wife.