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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

New Mercedes V-Class MPV revealed

The new Mercedes V-Class MPV (pictured) offers a more car-like experience The new Mercedes V-Class is the replacement for the Mercedes Viano, and Mercedes hope potential buyers will view it as a luxury MPV with proper Mercedes passenger car appeal but with room for up to eight passengers. It seems likely Mercedes are also hoping the new V-Class will attract former buyers of the now defunct R-Class, families who’ve outgrown a family car and business users too. If you can get over looks that still say ‘Van with Windows’ despite a complete makeover from the Viano (although the Viano Vision Diamond offered a very upmarket look and fittings), Mercedes should be in with a fighting chance of hitting the mark with the new V-Class.

New BMW M3 and M4 CONFIGURATOR now LIVE

New BMW M3 and M4 Configurator now live No customer has yet had the chance to drive the new BMW M4 (or its saloon sibling, the 2014 BMW M3) but that hasn’t stopped UK buyers clamouring to place an order. BMW UK has revealed that more than 200 UK customers have already placed and order for the new M Twins, with expectations that there will be almost 2000 sales in the first year (60/40 in favour of the M4 Coupe). But even though those first UK buyers for the M3 and M4 haven’t driven their new baby yet, they can now go online and play with the both the new M3 and M4 configurator to spec up their new toy just as they did with the dealer, but get a much better idea of what to expect.