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Americans plan to keep their cars longer, AutoPacific study finds
Tue, 14 Jul 2009In another chilling sign that auto sales are likely to remain stalled, a new study finds that Americans intend to keep their cars longer, indicating a general concern about the industry and the overall economy. The number of new-car buyers planning to keep their rides more than four years has risen to 59 percent, according to a study released Tuesday by California marketing research firm AutoPacific. That's an increase from last year, when about 45 percent of new buyers intended to wait more than four years for their next purchase, and it's up from 2005's tally of 46 percent.
75% of BMW 2 Series Active Tourer buyers will be new to BMW
Mon, 21 Jul 201475% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.
BASF MySetta concept showcases industry-leading automotive applications
Mon, 21 Oct 2013Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.