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Ferrari F150: New Enzo to cost €1-1.1m, 499 cars, delivery starts October 2013

The new Enzo Ferrari – the F150 – will arrive at Geneva, cost €1-1.1m Euros, just 499 will be built and delivery starts in October. We know for sure that the new McLaren P1 will come with 903bhp courtesy of a ‘hybrid’ boost, and it seems likely the new Enzo – the Ferrari F150, until we get the proper name – will usurp that with somewhere between 920 and 950bhp from its V12 plus electric boost. But now we know a bit more.

Volvo S60 Teaser Images

Volvo is the latest car maker to play tease with concept shots of their new cars, this time with the Volvo S60 for 2010. I’m really not sure that teaser shots work as a marketing ploy (which, let’s face it, is all they are). For a start, 9 out of 10 of the concept shots we see bear nothing more than a passing resemblance to the final car.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.