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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Maserati to build new Alfa Romeo car

Maserati, Fiat Group's luxury sports car brand, will build Alfa Romeo's new halo model, according to company sources. The car is a rear-wheel-drive coupe named the 4C. Fiat said April 12 that Maserati will build a new vehicle for Alfa in Modena, Italy, starting in May 2013, with a forecast annual production of up to 2,500 units.

Fiat 500e EV LOSES $14,000 on every one sold – so please don’t buy, says Marchionne

Fiat lose $14,000 on every electric 500e The electric Fiat 500e arrived as a concept at the Detroit Auto Show in 2010 and finally arrived as a production reality at the Los Angeles Show in 2012 before going on sale in the US. The 500e is an appealing little car for zapping around town, especially if you only do a relatively low mileage every day and have somewhere to plug it in. But it is rather expensive.