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Bombardier YouCity design competition launched
Thu, 15 Mar 2012Bombardier is sponsoring the YouCity Innovation Competition, seeking design concepts for 'the future of urban mobility'. The online competition, open to design students and professionals, focuses on the evolution of mobility in fast-growing urban areas. With more than two thirds of the world's population expected to live in cities by 2050, the issue of transportation is one that the organizers feel needs to be addressed sooner rather than later. Bombardier has selected three cities that represent the different markets for urban mobility around the world: London, UK (mature market), Belo Horizonte, Brazil (BRIC market) and Vientiane, Laos (emerging market).
2012 Lexus GS Spy Video
Wed, 27 Jul 20112012 Lexus GS on track at Toyota's huge proving ground in Belgium We’ve managed to churn out a number of stories on the 2012 Lexus GS over the last few weeks as Lexus ramps up the interest in their new GS ahead of its debut at Pebble Beach in August. It all started with the Lexus LF-Gh concept at Geneva in the spring – the new GS in Concept guise – since when our spy photographers have managed to grab shots of a disguised GS out ploughing round the Nurburgring and we’ve had a Lexus boss musing the likelihood of a Lexus GS Coupe – and an official announcement that the GS 350 will arrive at Pebble. Now we get one of the oxymorons of car PR in the internet age – the ‘Official’ Spy Video.
Lexus partners with celebrity chefs
Fri, 06 May 2011Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.