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College Exhibition: Coventry Degree Show 2006

Transportation and product design students at Coventry University in England recently displayed their work in the school's summer degree show, one of the two graduation shows per year. A total of 74 students graduated in various fields including Automotive Design, Transport and Product Design, Vehicle Design, Boat Design and Consumer Product Design. With such a large body of graduating students, Coventry have wisely chosen to introduce a separate 'Selected Works' show this year for industry guests, which also opened to the public for one week at the end of June.

Driven: Jaguar XF

It is possibly harder to design a Jaguar than any other premium car brand. The essence of the firm's highly regarded design language is over 40 years old with the shadow of the 1961 E-type and 1968 XJ6 - and even the 1955 Mk1/1959 Mk2 - looming large. For decades the design group has taken cues from these old designs and reinterpreted them to appease the traditionalist Jaguar customer, but in doing so they have reinforced the 'old-man' image of Jaguar and pushed many customers to Audi, BMW and Mercedes-Benz.

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.