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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

One Lap of the Web: Moby Dick, mass transit failures, and the return of the Ford Rotunda

-- The Porsche 935/78 race car, perhaps better known as Moby Dick, looks a bit like a typical 911 that someone heated up until it was pliable and then slowly, carefully stretched until its nose and tail were elongated past the point of absurdity. And then someone else came along and stuck a giant wing on the back. But it is a real car, and Speedhunters has proof in the form of a photo essay.

Nissan Qashqai 360 replaces Qashqai n-tec+ – costs from £19,945

Nissan is replacing the Qashqai n-tec+ with the Nissan Qashqai 360 Edition complete with more equipment including a 360 degree view camera. In fact, the best-selling Qashqai – the Qashqai n-tec+, which accounted for 60 per cent of Qashqai sales in 2012 – managed to out-sell the Ford Mondeo all on its own and sold more than the Hyundai ix35 and Kia Sportage combined. A fact Nissan are keen you know.