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Lincoln launches ad blitz
Mon, 03 Dec 2012Lincoln is launching its biggest advertising campaign, a multimedia initiative that will include a one-minute spot during the Super Bowl on Feb. 3. The ads, appearing in conjunction with the launch of the 2013 MKZ sedan this month, go live Monday accompanied by events in New York, Miami and Los Angeles.
Maserati Makeover: Italian luxury maker plans for dramatic growth
Thu, 12 Apr 2012Maserati announced ambitious growth plans on Thursday to dramatically increase global production to 50,000 units by 2015. By comparison, Maserati delivered 6,159 units in 2011, an increase of 8.5 percent compared with the previous year. More than 2,700 of those were versions of the GranTurismo.
Skoda Rapid SE Connect and Rapid Sport Limited Editions announced
Wed, 15 Jan 2014Skoda Rapid SE Connect and Rapid Sport Limited Editions announced January isn’t the hottest sales month for car makers, so a limited edition or two to get footfall in car showrooms is a good idea. So Skoda has revealed a pair of Rapid special editions for the UK in the Rapid SE Connect and Rapid Sport to put a bit of extra fizz in sales. The Skoda Rapid SE Connect starts life as a a Rapid SE with the 85bhp 1.2 litre petrol engine and comes in either Brilliant Silver or Denim Blue with 16″ alloys, parking sensors, SatNav and DAB.