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New GM chairman Whitacre to be featured in TV ad campaign

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.

Optima Sports pushes two new tire innovations

WITH VIDEO -- If John Scott has his way, every car on the road will be shod with tires featuring built-in camber. Scott is the owner of Wisconsin-based Optima Sports, a small automotive-engineering firm, and inventor of Camber Tires--tires with a constantly decreasing diameter. According to Scott, his tires offer multiple benefits, including enhanced handling, increased stability, reduced tread noise, improved fuel economy and better safety by reducing rollovers.

Concept Car of the Week: Buick Y-Job (1938)

Welcome to the first in a new, regular, series of features in which we highlight an important, forgotten or just plain cool concept car each week. Concept cars have thrilled and inspired for decades, testing the limits in terms of technology and design and shaping the ways cars are designed today. They're the pinnacle of our art and probably the thing that first piqued your interest in car design.