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Mitsubishi RVR Crossover (2010 / 2011) revealed

The new Mitsubishi RVR Crossover will launch in 2010 When you think of Mitsubishi you either think of big SUVs like the Shogun or you think of slightly bonkers performance cars like the Evo. But in these strange, ‘Green’ times that doesn’t sit well with the public (or at least with car makers perception of what the public think) so car makers are looking to re-align their image. BMW has gone from the ‘Ultimate Driving Machine’ to ‘Joy’, and Mitsubishi wants us to think of it as a maker of fluffy-bunnie, eco-cars that do everything the buyer wants, but eat CO2 for breakfast and run on fresh air.

Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

New Audi A6 to be shown at the Geneva Motor Show

The new Audi A6 made it's first public appearance this week in Berlin. The fundamental proportions of the A6 with its low-slung windows and coupe-like roofline now comes with greater tension and dynamism. A prominent bodyside line above the side sills sweeps upward to meet the rear bumper edge, giving the entire body of the car a forward-pushing, dynamic thrust.