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Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Subaru BRZ & new Impreza 5-door Hatch to debut at Geneva 2012

The BRZ and Impreza 5-door will debut at Geneva 2012 With the 2012 Geneva Motor Show just weeks away, we learn the Subaru BRZ and new Subaru Impreza 5-door hatch will get their European debuts. News of debuts at the 2012 Geneva Motor Show are starting to come in thick and fast, and although Subaru don’t have any world debuts to offer at Geneva, we will be seeing the European debut of the Subaru BRZ in production guise, as well as the first look in Europe at the new Impreza 5-door. The Subaru BRZ is the other half of the Toyota GT 86 partnership (the Toyota GT 86 will also get its European debut at Geneva) and, apart from some minor styling tweaks, is pretty much the same car as the GT 86.

Ford kills Mercury – boosts Lincoln

The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.