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Mercedes at the Paris motor show 2008

By Ben Whitworth Motor Shows 02 October 2008 12:04 Mercedes’ new Project Fascination – easily the best-looking car from Stuttgart in a long while – took centre stage on Daimler's stand, followed by the new S400 Blue Hybrid, a grenade-proof Pullman stretch limo, en electric smart and a new biturbo diesel. A busy stand. No wonder it took almost half an hour to unveil them all!

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Autoweek archives: Porsche, same as it ever was? Not quite

In July 1997, Autoweek introduced its readers to the next-generation Porsche 911, the Type 996. Hot off the Frankfurt motor show release of the redesigned Type 991 2012 Porsche 911, we thought it might be fun to look at how much the iconic German sports car has changed since then. While it looks like not much has changed, the Type 991 is a brand-new car.